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Case Study: Leveraging Paid Advertising to Drive New Sales

In today's competitive market, businesses constantly seek innovative ways to stand out and achieve their growth goals. This case study presents a remarkable marketing example from our experience with a client, an engineering consulting business specializing in energy efficiency and sustainable solutions based in Auckland, New Zealand.


Faced with tough competition and the challenges of a recession, the client reached out to Let's Market to see how we could help with digital advertising to boost their brand visibility, generate qualified leads, and drive conversions. Through strategic implementation and optimization of Google Paid Advertising, we achieved remarkable results for our client that surpassed all expectations.


Background and Challenge:

Our client, an engineering consulting business, was operating in a crowded consultancy market. The company had ambitious growth goals but struggled to effectively reach its target audience due to competition from larger corporations with substantial marketing budgets. Traditional marketing efforts alone were falling short in delivering the desired results. In this challenging scenario, our client sought a solution to maximize their online presence and drive potential customers to their website while still having a modest marketing budget.


Solution: Unleashing the Power of Paid Advertising

To unlock the full potential of our client's website data, we conducted a thorough analysis and comparison with Google trends. This approach helped us identify their niche and discover opportunities that offered the best return on investment. With this knowledge in hand, we implemented a comprehensive Google Advertising campaign tailored to their specific needs.


Google Search Ads: Key to Targeted Reach

Creating highly targeted search ads was a crucial aspect of our strategy. We utilised relevant keywords related to energy efficiency, residential and commercial building codes, and sustainable building practices. Simultaneously, we incorporated an extensive list of negative keywords to ensure our ads appeared only to users searching for information directly relevant to our client's offerings. This approach maximized the relevance of our ads while minimizing wasted ad spend on irrelevant clicks.


Extensive keyword research and analysis allowed us to identify high-intent keywords aligned with our target audience's search intent. Our ad copy was crafted to highlight the benefits of our client's energy-efficient building solutions, emphasizing cost savings, environmental impact, and compliance with residential and commercial build codes. This tailored messaging aimed to capture the attention of potential customers and drive them to take action.


Results: Astounding Growth and Profitability

The impact of our Google Advertising campaign exceeded expectations, delivering remarkable results within a short timeframe. Despite working with a modest budget of just over $500 per month, the client experienced a substantial surge in profitability.



Paid Advertising Results for Engineering Client


In the first month alone, the client achieved an extraordinary profit of over $20,000. This remarkable increase was significantly higher than their average monthly sales of $5,000. The exponential growth generated by our campaign surpassed even our most optimistic projections.


Needless to say that we are still working with this client, testing out other areas of their business to see if we can replicate the success achieved through Google Advertising.


The outstanding results achieved in this case study demonstrate the power of strategic implementation and optimization of Google Advertising in driving substantial business growth. By leveraging the available website data and capitalizing on trends, our client was able to carve out a niche, connect with their target audience effectively, and generate exceptional revenue. This success story serves as a testament to the effectiveness of digital advertising when executed correctly.


If you are interested in using paid advertising for your business, contact us today at info@letsmarket.co.nz

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